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miete ("thought") + lause ("phrase")

count: 1

filter: tag = leads clear

Made to Stick (Chip Heath)

The first sentence of a news article should contain most essential elements of the story. This is called a lead. The information gets gradually less critical further in the story. This is the inverted pyramid structure. This means a reader with a short attention span will get most of the information someone with a longer attention span would and also makes editing for brevity easier, as you can just lob off the bottom of the piece without losing critical information.
page: 30
tags: leads story