navigation
miete ("thought") + lause ("phrase")
count: 2
filter: tag = self-interest clear
We make people care by appealing to things that matter to them. What matters to people? People matter to themselves. One reliable way of making people care is by invoking self-interest. Spell it out for them. Do the heavy lifting so they have time to absorb your point.
page: 177
tags:
self-interest
While self-interest can be used to motivate, it may be trumped by what someone identifies as something someone like them would normally do in a given situation.
page: 190
tags:
motivating
self-interest
group behavior
identifying