navigation
miete ("thought") + lause ("phrase")
count: 6
filter: tag = conveying ideas clear
1. To strip an idea down to its core, we must be masters of exclusion. We must relentlessly prioritize. We must create ideas that are both simple __and__ profound.
page: 16
tags:
conveying ideas
2. To get our audience's attention, we need to violate their expectations. We need to be counterintuitive. We just generate interest and curiosity. Open gaps in their knowledge, then fill those gaps.
page: 16
tags:
conveying ideas
3. Speak concretely to make your idea clear, in terms of human actions and sensory information. Use concrete images. "A bird in the hand..."
page: 17
tags:
conveying ideas
4. Give the audience something to consider for themselves rather than passing ideas down from on high. Ask a question intended to make them consider and weigh and judge.
page: 17
tags:
conveying ideas
5. Use their emotion. Make them feel something. Disgust, anger. We are wired to feel things for people, not for abstract ideas.
page: 17
tags:
conveying ideas
6. Tell stories. Stories act as a kind of mental flight simulator, providing us with a catalog of others' experiences, and preparing us to respond more quickly and effectively.
page: 18
tags:
conveying ideas